Communication & Language Arts

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    COVID-19 containment and control: Information source credibility and adoption of prevention strategies among residents in South West Nigeria
    (Intellect Limited, 2021) Adeitan, M. A.; Onyechi, N. J.; Omah, O. O.
    The outbreak of COVID-19 pandemic has generated unprecedented information on preventive strategies aimed at containment and control of the disease. This study examined the relationship between perceived credibility of information sources and adoption of COVID-19 preventive strategies among residents in South West Nigeria. The study adopted Elaboration Likelihood Model (ELM), while online survey and in-depth interview (IDI) were employed as the research designs. Convenience and purposive sampling procedures were used in the selection of 259 respondents and ten participants who were 18 years and above. Data were generated using questionnaire and interview guide. Descriptive statistics,Pearson correlation and multiple bootstrapping comparison test were used to analyse quantitative data, while qualitative data were transcribed and direct quotations that represented the participants’ opinions were used for the analysis. Key findings showed that expertise and trustworthiness determined the credibility of information sources while television was perceived as the most credible source of information. A significant relationship exists between perceived credibility of information sources and adoption of preventive measures. These findings highlight the need for preventive strategies to be disseminated through credible information sources.
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    Perception of social media credibility and online political participation by young adults in Ibadan metropolis, Nigeria
    (Franklead printing and publishing company, 2019) Onyechi, N. J.; Adeitan, M. A.
    This study was carried out to determine the perception of social media credibility and online political participation among young adults in Ibadan Metropolis. This study was guided by the Elaboration Likelihood Model (ELM). Mixed research method was used as the research design (survey and focus group discussion). The study employed multi-stage sampling technique to select (n=289 for the survey; n=40 for FGDs) respondents and discussants respectively for the study. Questionnaire and focus group discussion guide were used as research instruments. Results revealed that interactivity, accessibility from medium dimension and accuracy, objectivity from message dimension are the main determinants of social media credibility. Furthermore, results also showed that there is a significant relationship between perceived credibility of social media and online political participation among young adults. Thus, it was recommended, among others, that political actors should utilise this platform for online mobilisation of this cohort.